SplitMetrics Issues Most Insightful Apple Search Ads Report in 2019

A new article has been published at prMac.

SplitMetrics Issues Most Insightful Apple Search Ads Report in 2019 - Published on 06/23/19

SplitMetrics, a company behind two indispensable tools for mobile marketing - SplitMetrics for App Store conversion optimization via A/B testing and SearchAdsHQ for Apple Search Ads campaign management and advanced analytics - releases Apple Search Ads Keywords Performance report.

Minsk, Belarus - Apple Search Ads (ASA) has managed to become one of the most helpful tools for mobile marketers and user acquisition managers since its appearance in 2016. This is not surprising, as fighting for a place in the sun in the crowded App Store search results is undoubtedly worth it: 65 percent of installs come directly from the search.

Analytics Center of SplitMetrics, a company behind comprehensive tools for mobile app marketing, has rolled out an insightful Apple Search Ads Keywords Performance Report dedicated to various types of keywords in Apple Search Ads, in-depth analytics and tips on how to improve overall ad performance.

The report is based on the aggregated data from SearchAdsHQ, the company's product for advanced analytics of ASA campaigns, automation and work with large ad data volumes.

SplitMetrics analysts carried out a research, explored more than 1 million keywords in Apple Search Ads along with their performance and prepared an ultimate guide with complete action plans for building the right ASA account structure, sound ad budget allocation and optimizing the performance of campaigns.

The Apple Search Ads Keywords Performance 2019 report is available for free download at the link below.

"What makes SearchAdsHQ different from Apple's native Search Ads client, is that it enables marketers to access not only pre-install data, but also see the whole user acquisition funnel down to some particular in-app events and purchases.

SearchAdsHQ data facilitate effective management of Apple Search Ads campaigns, allowing mobile marketers to see the big picture, optimize their routine tasks and make informed decisions on managing their ad spend," said Anton Tatarinovich, Head of Marketing at SplitMetrics.

"With the chief focus on delivering maximum value to our clients, we are putting efforts to provide them not only with top-notch tools for mobile app marketing and improving ROI, but also with valuable insights that open up new business opportunities.

We stand for knowledge sharing and strive to educate mobile app community through contributing our expertise. Our latest report is a part of the whole framework we advocate where all marketing endeavours are backed up by data," said Max Kamenkov, CEO & Co-Founder at SplitMetrics.

SplitMetrics also released Apple Search Ads Benchmarks Report 2019 with key industry standards and best practices earlier this year.

SplitMetrics: https://splitmetrics.com/
SearchAdsHQ: https://searchadshq.com/
Apple Search Ads Keywords Performance 2019 Report: https://searchadshq.com/apple-search-ads-keywords-performance-2019/
Request a Demo: https://searchadshq.com/demo/


SplitMetrics provides top-tier software products and services to help businesses reduce customer acquisition cost, increase app visibility and improve conversion rates. World-famous companies and brands like Google, Prisma, Wargaming, MSQRD, Rovio and more take advantage of the Company's tools for Apple Search Ads management (SearchAdsHQ) and App Store conversion optimization through A/B testing (eponymous SplitMetrics). All Material and Software (C) Copyright 2019 SplitMetrics. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.


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HQ Trivia Meets Fitness

A new article has been published at prMac.

HQ Trivia Meets Fitness - Published on 06/22/19

Fitness startup Spryfit Inc. today announces the launch of its new app called Vingo for iOS. By using Apple's built-in step calculator, Vingo tracks users' daily steps and let them use the step count to get a chance to win a cash prize. Among the many other apps that pay users money, what makes Vingo special is users can determine their betting number by their daily step count.

New York, NY - Spryfit Inc, a fitness startup, today announces the launch of its new app called Vingo for iOS. By using Apple's built-in step calculator, Vingo tracks users' daily steps and let them use the step count to get a chance to win a cash prize.

Among the many other apps that pay users money, what makes Vingo special is users can determine their betting number by their daily step count. Checking on one's step count means a lot in terms of judging one's day either they spent worthily or not. At Vingo, the number becomes more meaningful.

Vingo is simple to use: BET on your step count between 9:30 PM - 9:55 PM ET and WATCH Vingo Live at 10 PM ET where the winning number will be released. If a user's betting number matches the winning number, the user becomes a winner. If there's no winner, the prize will move on to the next day and get bigger. If there are multiple winners, the prize will be distributed evenly. Cash prize can be redeemed through PayPal. It means users can earn hard cash with zero investing.

Inspired by the popular live streaming app HQ trivia, Vingo streams live drawing show that runs only at the scheduled time at 10 PM every day. Also, during the live show, Vingo provides in-app live chatting tool to increase user interaction. When the app gets more users, the company is expecting to collaborate with consumer brands in the near future.

"We wanted to let people find a little joy in their everyday life," said Victor, founder and CEO.
"We love working with fitness data and wanted to provide people with a fun and unique way of getting rewards", he said.

Vingo app should be installed on the iPhone with iOS 11.0 or later versions and on the Android device with 4.4 or later versions. It can be downloaded in the U.S. store only. For more information about Vingo or to schedule an interview, please email us.

Device Requirements:
* iPhone, iPad, and iPod touch
* iOS 11.0 or later
* 193.8 MB

Pricing and Availability:
Vingo - Walk. Bet. Win Money. 0.9.215 is free and is available in the App Store. An Android version is available in the Google Play Store.

Vingo - Walk. Bet. Win Money. 0.9.215: https://vingo.live
Download From App Store: https://apps.apple.com/us/app/vingo-walk-bet-win-money/id1445373983?ls=1
Download from App Store: https://apps.apple.com/us/app/vingo-walk-bet-win-money/id1445373983?ls=1
Download from Google Play: https://play.google.com/store/apps/details?id=live.vingo.androidv2


Spryfit Inc. is a company that provides mobile fitness solutions. All Material and Software (C) Copyright 2019 Spryfit Inc. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.


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RailModeller Pro 6.1: Library Catalog QuickFilter and JMRI Export

A new article has been published at prMac.

RailModeller Pro 6.1: Library Catalog QuickFilter and JMRI Export - Published on 06/21/19

Isle of the Kakapo today announces RailModeller Pro 6.1, a comprehensive update to their popular model railroad and slot car layout design solution for macOS. RailModeller Pro offers sophisticated design tools that enable hobbyists to easily design model train and slot car track layouts via drag & drop. The app includes a library catalog covering over 250 track systems in all major model scales as well as scalable accessories, allowing for custom designs of any layout a user can visualize.

Munich, Germany - Isle of the Kakapo is today proud to announce the release and immediate availability of RailModeller Pro 6.1, their model railroad and slot car layout design solution for macOS. The app offers sophisticated tools that enable hobbyists to quickly design model train and slot car track layouts via drag & drop, features more than 250 libraries for popular track systems as well as scalable libraries for accessories usable across all model scales, and offers customizable views of track layouts in both two and three dimensions. This latest major update of RailModeller Pro features:

* New QuickFilter in the Library Catalog
The new QuickFilter allows you to show only e.g. curved tracks or crossings to quickly locate the types of tracks you need right now when designing your layout. This can significantly improve the design experience in particular when working with extensive track systems.

* JMRI Export
A RailModeller Pro layout can be exported to be used in the PanelPro application of the popular, free JMRI package for computer-controlled model railroads. This makes all tracks in a layout as well as most types of turnouts and crossings available in JMRI without any additional effort.
For more information about JMRI please visit the project's website at http://jmri.org/.

* Improvements to Community Layouts
We have improved all aspects of the Community Layouts feature making it easy to browse the most popular layouts or model scales in a new leaderboard, find related layouts in the overhauled details view, or quickly spot the overall dimensions for layouts shared by our community of fellow model train hobbyists.

* Enhanced 3D Mode
A new settings panel offers additional control over the 3D viewing mode such as optionally hiding tunnel tracks, a new dark mode and other customization options as well as a new function to export an image of the current 3D scene.

RailModeller Pro's easy-to-use interface allows track designers to create layouts of up to 10km x 10km or 6.2 x 6.2 miles organized in up to 99 layers. The app includes all components to complete a train or slot car track layout, including flex tracks, buildings, symbols, and other items in scales from T (1:450) all the way up to G or IIm (1:22.5). Track elements can be dropped onto the layout, rotated, and positioned where desired, users can simply click to append one or more track elements in the layout, create tunnel sections, add graphical shapes, arrows, dimensions, import background images and specify baseboards to indicate the available space for a train layout.

RailModeller Pro automatically generates a shopping list, (including prices), as the layout is created, making for an easy reference when it comes time to purchase required components for the layout. An integrated stock management maintains the inventory of tracks already purchased, displaying the number of tracks remaining in stock when working on a specific layout or filtering the shopping list to show only missing tracks that need to be purchased to complete the layout.

Features:
* A library catalog featuring libraries for more than 200 track systems for all popular manufacturers of model train tracks
* Covers model scales from T (1:450) up to G or IIm (1:22.5)
* A clean and intuitive, Mac like user experience
* An automatically adapting drawing canvas never running out of space
* Sophisticated, yet easy to use tools to quickly build awesome model train layouts
* Assistants that allow placing tracks at arbitrary heights, creating track grades, insert parallel tracks or close gaps
* Dedicated tools for creating tunnel sections
* Advanced functionality for creating selections
* Clean-up wizards for complex layouts
* Customizable viewing modes for visualizing the track layout in two and three dimensions
* Automatically generates shopping lists as the design is laid out
* The built-in stock tracking feature keeps track of items already owned
* Print layouts in any scale from a single sheet of paper to full-sized 1:1 scale
* Image import in various formats (PNG, JPEG, PSD, GIF, TIFF, PDF, and others)
* Export track layouts in numerous image file formats at any resolution
* An integrated help manual

System Requirements:
* macOS 10.11 or later
* 64-bit Processor
* 50 MB disk space

Pricing and Availability:
RailModeller Pro 6.1 is available for only $39.99 USD (or an equivalent amount in other currencies) worldwide exclusively through the Mac App Store in the Graphics and Design category. A free version, RailModeller Express - which is suitable for smaller layouts with a limited number of tracks - is also available through the Mac App Store in the Graphics and Design category. Review copies are available upon request.

Isle of the Kakapo: http://www.isleofthekakapo.com/
RailModeller Pro 6.1: http://www.railmodeller.com/
Purchase and Download (MAS): https://itunes.apple.com/app/railmodeller-pro/id952380304
Track Libraries: http://www.railmodeller.com/libraries.html
YouTube Channel: https://www.youtube.com/playlist?list=PLvD4KXyO__2pYYBkBOgYRXjx0IA5DNqv-
Media Assets: http://www.railmodeller.com/press.html


Based in Munich, Germany, Isle of the Kakapo is owned and operated by Jan Barnholt. Founded in 2015, Isle of the Kakapo is a software company specializing in providing innovative apps for the Mac and iOS platforms. All Material and Software (C) Copyright 2019 Isle of the Kakapo. All Rights Reserved. Apple, the Apple logo, Macintosh and Mac OS X are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.


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Graphic Inspector Now Reports Image Print Size: Graphics Preflight Tool

A new article has been published at prMac. Graphic Inspector Now Reports Image Print Size: Graphics Preflight Tool - Published on 01/11/2...