Clickky invents a new model of mobile ad campaign pricing

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Clickky invents a new model of mobile ad campaign pricing - Published on 08/01/14

Clickky has brought performance marketing into the mobile ad space, with its brand new CPE campaigns. CPE or cost-per-engagement model means that advertisers define metrics to differentiate the engaged users. It could be anything from completing an in-game tutorial to sending an email. The campaign cost is determined based on the quantity of engaged users rather than clicks or installs. This model helps advertisers acquire new active users rather than increase app install base.

London, United Kingdom - Clickky's CPE campaigns roll out of in-house testing phase, as it has announced the model's availability for all advertisers. Clickky is proud to be the first company to offer non-incentivized app installs priced on CPE basis.

CPE stands for cost-per-engagement and it means that the campaign cost is determined based on the quantity of users who genuinely like an app. An advertiser himself chooses any engagement metric, so the model works for any type of app and game.

Examples of Engagement Metrics include:
* Making an in-app purchase
* Completing an in-game tutorial
* Reaching a certain level
* Sending a message or an email
* Making a photo or video with an app
* Filling in the profile info
* Reserving a hotel room or tickets

The cost per engagement is determined individually for every advertiser with the help of test campaigns. It means that a developer runs a classic CPI campaign to find out the conversion from installs to engaged users and the price of acquiring engaged users. Clickky then acquires new users based on this price.

Thus, advertisers who use the CPE model do not pay for the users who have viewed and clicked a banner or for the users who have installed an app and deleted it right away. They only pay to acquire users who are actually interested in the app. In other words, advertisers do not pay for app installs, they pay for the new active users.

"Our clients are thrilled with the new model," says Clickky CEO and founder Vadim Rogovskiy. "The opportunity to control what kind of users to acquire, helps the advertisers predict the campaign ROI accurately. CPI and other models do not have this benefit. We are proud that we are the first company to offer CPE campaigns to our advertisers. We've got our high quality of our traffic to thank for this, we're confident in our publishers, and know that we're absolutely capable of delivering the results our advertisers are looking for."

The average return of investment in mobile app ad campaigns is increased significantly with the new model introduced by Clickky. CPE campaigns help advertisers acquire users with the highest lifetime value possible. The advertisers' risk is reduced compared to CPI, CPC and CPM models, thus the CPE model introduced by Clickky will become the next standard of mobile app advertising.

Clickky: http://clickky.biz/
Solutions for Advertisers: http://clickky.biz/solutions
CPE Campaign Case Study: http://clickky.biz/case-study/dragon-city


Headquartered in London, United Kingdom, Clickky has offices in Russia and Ukraine, as well as representatives in Asia and the USA. Partnering with dozens of direct advertisers and thousands of publishers, Clickky delivers exceptional results for its clients. All Material and Software (C) Copyright 2014 Clickky. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.


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