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New App for WordPress Blogs Called PressPad News - Published on 11/06/16
PressPad News is a new product service for bloggers launched by PressPad, a digital publishing company. PressPad News allows bloggers to increase their mobile readership and retention by creating a branded mobile app for their website. The application will not only provide a great user experience and notify readers about every new post but also opens a new communication channel between blogger and the readers. The service does not require any technical or programming skills from bloggers.
Krakow, Poland - Beyond desktop readership. Smartphones took over the world's internet traffic. Based on Cisco "from a traffic perspective, smartphones and phablets will continue to dominate mobile traffic." At the same time WordPress users produce over 65 million new posts each month.
In this environment bloggers face retention problem on mobile devices. On average 50% of blog visitors never return. Those who do, sometimes miss the latest blog posts and important information because they do not subscribe to the blog's newsletter.
PressPad address this issue with their News app for bloggers. The app automatically sends notifications about new content helping bloggers build attention on their new content.
Another pain point on today's blogging landscape is content monetization. PressPad News allows bloggers to set up dedicated static ad as well as native ads within blog posts. What's important is that after taping on the ad, the advertiser's website will open inside the app instead of taking user outside of the blog, as would happen using a standard web browser.
Accessibility matters
PressPad News app supports WordPress integration, offline reading, sending push notifications and analytics.
"Currently we're working on integrations with other web publishing platforms. Another milestone on our road map is launching Android support on the beginning of 2017" - Michael Opydo, CEO of PressPad said. He later added that "PressPad News app will not replace blogs themselves (technically it could) but it's rather exclusive bonus for readers and useful tool for bloggers to increase mobile readership enabling another distribution channel for existing content."
PressPad takes care of iOS app development, handles Apple's app review and publishing process in the name of the blogger, for whom the whole procedure of getting own News app is frictionless.
PressPad is a digital publishing platform supporting over 400 magazines on App Store and Google Play. Main customers are located in USA, UK and Japan. With PressPad News, the company settles bloggers environment offering over 5 years of experience in digital publishing industry.
PressPad News: http://www.presspadnews.com
Company Presentation: http://www.slideshare.net/presspad/digital-publishing-platform-presspad
Features: https://www.presspadapp.com/presspad-news/features.php
Screenshots: https://www.presspadapp.com/images/wp-iphones.png
PressPad Logo: http://blog.presspadapp.com/wp-content/uploads/2013/10/PressPad_LOGO_main_horizontal_gradient.png
PressPad is a digital publishing platform supporting over 400 magazines on App Store and Google Play. Main customers are located in USA, UK and Japan. With PressPad News, the company settles bloggers environment offering over 5 years of experience in digital publishing industry. All Material and Software (C) Copyright 2016 PressPad. All Rights Reserved. Apple, the Apple logo, iPhone, iPod and iPad are registered trademarks of Apple Inc. in the U.S. and/or other countries. Other trademarks and registered trademarks may be the property of their respective owners.
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Link To Article: http://prmac.com/release-id-80564.htm
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